What is Big. Beefy. Bliss?

What is Big. Beefy. Bliss?

by Kyle Langley

    

     One of the largest and biggest markets in the world is the fast food industry.  Competitors are constantly trying to "One-up" their competition by offering new and better food for lower prices.  But in order to get the customer to come through your door, you must capture their attention and show them that you have what they need.  Several companies have launched massive campaigns to get the attention of consumers. 

     Take the following above image for example.  Its purpose is to appeal to as many people as possible.  The target audience are people who are not satisfied with the current selection of burgers and want something bigger and better.  The advertisement displays three options for burgers that are all bigger and beefier than the standard burger. This imagery, tries to convey that "McDonald's" has bigger and beefier burgers than their competitors.  

     Staying true to their colors, the background of the picture is the classic "McDonald's" red accompanied by their logo.  This classic color and logo will reassure the consumer that the experience will be the same except for the bigger burger.  The three burgers confidently displayed in the advertisement are immaculate looking and perfectly coincide with the above message of big, beefy, and bliss.

  Big, beefy, and bliss are used as the key words to try to entice and appeal to people's wants.  Some may want a bigger burger, but everybody wants a burger that is beefy.  The last word "Bliss" is the clincher word.  It conveys a sense of relief and bliss when you eat of of those burgers. 

     This short but sweet advertisement does a wonderful job to get the onlooker to think about digging into one of the above burgers.  It perfectly performs its job to attract the attention of someone, show them their merchandise, and conveys a tone of blissfulness while eating one of their burgers.